You started your business for a reason.
I help creative founders build businesses that actually work, financially and structurally, without burning themselves into the ground.
If you’ve built something real but it feels heavier than it should.
If you’re busy, booked, and still questioning the numbers.
If growth sounds good in theory but overwhelming in practice.
You’re in the right place.
I’m a business strategist and coach for creative founders who are ready to move out of scramble mode and into a business that’s clear, profitable, and sustainable.
Not louder.
Not trendier.
Not more complicated.
Just built better.
What I do…
Most of my clients don’t need motivation.
They need structure.
They’ve outgrown:
Guesstimating pricing
Feast-or-famine revenue
Wearing every hat
Making decisions without a clear plan
and how it’s different.
I help you:
Clarify your offers and pricing
Build predictable revenue
Design a business that fits how you want to work
Make smart decisions in the right order
Get unstuck — and moving agaiin
This is strategic work.
Customized. Practical. Clear.
No one-size-fits-all frameworks.
No hype.
How I got here.
Before coaching founders, I spent nearly 20 years inside businesses.
Fortune 500 companies.
Startups.
High-growth environments where decisions mattered.
I led teams. Built systems. Watched what worked and what quietly broke people.
When I started working with founders, one thing became obvious:
Most smart, capable people aren’t failing.
They’re running businesses that were never designed to support growth.
Now, that’s what I help fix.
Who I work with.
I work primarily with:
Creative agency owners (branding, marketing, PR, digital, production)
Consultants and service-based founders
Women who’ve built something impressive and want operating it to feel better
You’re likely:
Past the scrappy phase
Generating real revenue and want to grow it
Feeling stretched, stuck, and unclear of your next right move
Ready for smarter structure and less stress
You don’t need fixing.
You need a clear plan and a strong thought partner.
What clients tend to say.
They come in saying:
“I’m busy, but the money doesn’t feel great.” OR
“I know something needs to change, I just don’t know what.”
They leave with:
Clear priorities
Cleaner offers
Better pricing methodologies and decisions
Fewer fires
More confidence
A business that finally feels intentional
This isn’t about doing more.
It’s about doing the right things in the right order.
How I work.
I’m not here to run your business for you.
And I’m not here to cheerlead from the sidelines.
I’m a strategic thought partner.
That means:
I ask sharp questions
I tell you the truth (kindly and directly)
I help you see what you can’t see from inside the business
I guide you as you implement the plan
Honest conversations
Clear priorities
Real decisions
A few things that matter…
I care about building businesses that support real lives
I value clarity over complexity
“Simple” is one of my favorite words
I believe money is a tool, not the point
I’m direct, human, and grounded
Outside of work…
I love good food and long conversations
I spend as much time in Italy as possible
A good book, an amazing movie, live music (always)
I’m endlessly curious about people and patterns
